Ever wondered where logos come from? Think evolution.
The Xerox company wants to change the image of selling copiers only (which isn't true anymore for a long time) with their new logo; however virtually everyone familiar with the Xbox 360 logo has the impression that Xerox did exactly what they didn't want to be associated with anymore: copying.

Doesn't the Xbox 360 logo somehow look familar as well? Think Philips screws...